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Medicus Golf

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Golf Marketing Newsletter Service

If you're a golf course, or a golf related business looking to increase your revenue, and maximize your marketing dollar, then you've come to the right place.Our website is designed to help Golf Courses, and golf related businesses advertise and market their upcoming events, specials, and promotions to the golfers in their area. We specialize in the Email Marketing Newsletter Services for Golf Courses and Golf Related businesses.

With the economy in a recession, golfers (along with everybody else) are cutting back on their expendable income. It has never been more critical for businesses (including Golf courses, and golf related businesses) to maximize every marketing dollar they spend. Golfers (and consumers in general) are trying to get the most for their money by searching for the best rates, and cheapest prices on products that businesses have to offer. Including Golf courses.

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So how can we help your course, or golf business increase your revenue, and maximize your marketing dollar?

We provide a monthly e-mail marketing service, tailored specifically for your golf course (or golf related business), for about the same price as the average two-some would pay for green fee's ($99/month). So if we can help you generate two unique visitors per month, then our services will pay for themselves, and everything on top of that is just added revenue for your business or golf course (not to mention the "branding" of your business,  top of the mind awareness, and loyalty that we've helped you create).

Interactive marketing success depends upon the ability to act a few steps ahead. Anticipate your clients needs. Appear in all the right places. Know how to engage customer attention - in an environment where navigational decisions are made in the blink of an eye. Loyalty is the name of the game, but it's not just about presenting a frequency card. It's about building a relationship with a set of customers. We manage your monthly newsletter, creating personalized golf special e-mails designed to increase rounds during slow periods. Marketing budgets are no longer a "frill" in the golf business anymore,  they've become a necessity. It has become more critical then ever before, and needed for success, and sometimes survival. Influence your golfers BEFORE they make their next buying decision, or where to play their next round of golf. Many golfers have come to expect a monthly newsletter from their favorite golf course, advertising and promoting specials. You have plenty of time to get in step with tomorrow, but you need to get started today.

 

As part of our golf marketing newsletter service that we create for you, we

Sample Newsletter

sample newsletter

  • Manage, and help increase your email database (which includes your existing email database, as well as new subscribers and unsubscribers).
  • Double Opt-In Confirmation We use a double opt-in form, confirming the subsciptions of your visitors, ensuring the latest and best practices for email marketing, adhering to all CAN-SPAM compliance laws. 
  • Advertise and promote upcoming events, specials, or products that you have to offer, at a givens notice. Helping you get immediate results.
  • Custom newsletters that meet your needs and ensures proper branding guidelines are met, so you can effectively reach your targeted audience.
  • Add Specific content (promotions, products,  and specials) that you'd like to include in your newsletter. We'll even add addition content to add value to your newsletter (professional looking golf tips, articles, etc).
  • E-mail you a proof of the Newsletter for your approval before it's sent out.
  • Tracking of your newsletter (How many e-mails were opened, the bounce rate, which links were clicked on, etc.)
  • Split testing- send out 2 or more variations of your newsletter, and see which one performs better.
  • Spam verification, to ensure your e-mails get to your subscribers.
  • No Contracts- no contracts to sign! We also guarantee results or you don't pay!

Email database marketing is easily the most effective, affordable way to get new customers and stay in touch with current ones. An absolute must for businesses these days. Take $1,200 a year out of your newspaper or radio budget, spend it on email database marketing, and get 20 times the results! Client testimonials have documented that email marketing is 50x more effective than newspaper advertising...and can often be done at no additional costs to you. Our newsletters are created to deliver results. Results are what separates your business from your competition. Results are the difference between success and failure. Getting the results you want, means reaching your financial objectives (more rounds of golf, additional revenue, and meeting your budget projections).

Email Marketing: The Secret to Increased Profits Online  

In a survey conducted by the Direct Marketing Association in October 2006, email marketing returned an average of $51 for every $1 spent, beating other online marketing activities - which returned $21, and print - which returned $7.20.

The truth is, it doesn't matter what you sell or advertise online - email marketing absolutely must be a part of your sales system. The benefits are simply too good to ignore:

  • Email marketing is more affordable than direct mail, radio or TV and you can have your first campaign up and running within an hour from now.
  • As mentioned above, the average returns generated by a successful email marketing campaign trump any other form of direct response marketing.
  • Emails arrive in your prospects inbox almost immediately. There's no delay and you start seeing real results within hours, sometimes even minutes.
  • Email is a two-way communication. People who receive your email can simply hit the "reply" button and send you feedback and ask questions right away.
  • Your competitors may already be using email marketing to make sales and build customer loyalty.

Our marketing services provide all of the tools needed to generate real profit and build rock-solid customer loyalty using email marketing. Our marketing newsletter service includes everything we need to create, send and track professional HTML emails. Our fully-featured email marketing software has been developed by marketing experts and includes the following useful features:

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Email Marketing Features


Email Design Features

Email Templates

Email Templates

We create beautiful, personalized templates specifically for your golf course and website.

Content

You e-mail us the content and images that you would like added to your newsletter, and we'll take care of the rest. We'll even add additional content if needed, including golf tips.

Design Once, Please Many

Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen. 

Easy WYSIWYG Editing

The built-in WYSIWYG editor makes changes to your email campaigns. We can format text, upload and insert images, add links and more.

Previews

See exactly how your email will look before you send it. We will e-mail you a proof before it is sent out.

Use Your Existing Template

We can also create your template with your existing text and images, just e-mail us your information that you would like added to your newsletter.  

Email Personalization

Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!

RSS Archive of Sent Emails

Your newsletters are automatically archived in RSS feeds, making it easy for you to display the archive on your website or anywhere that supports RSS.

Anchor Links

Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

 


Email Campaign Features

Easy, Automatic Unsubscribes

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Campaign Optimization Tips

Right from Big Commerce you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.

Automatic Bounce Handling

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

Upload & Send Attachments

Our software includes full support for uploading and sending attachments along with your emails.

Embed Images As Attachments

When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.

Free, Built-In Spam Checking


Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.

Forward to a Friend Link

Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!

No Duplicate Emails - Ever

You never have to worry about duplicate emails with our Email Marketing service. We guarantee you'll never find a duplicate email address in your list.

Send Now or Later

With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Send to Multiple Lists at Once

Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.

Automatic Inbox Preview

For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.

Luckily our Email Marketing service ensures the appearance of your newsletter will look great in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc) to ensure maximum inbox compatibility.

HTML, Text or Both (Multipart)

We create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

CAPTCHA Form Support

Eliminate automated submissions from your website signup form by enabling CAPTCHA form support, ensuring human interaction during the subscription process.

Special Offer Emails

Increase visibility and course participation by promoting custom special offers to your opt-in subscribers. Whether it's a $10 off coupon for the pro shop, or a membership offer, offering special discounts to potential golfers will build excitement for your course, increase visibility, and increase rounds per year.

 

 


Autoresponder Features

Create Multiple Autoresponders

Autoresponders are emails which get sent to a contact after they've signed up for your newsletter. To confirm their e-mail address, and their desire to be on your subscription list.

HTML, Text or Both (Multipart)

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

Open/Link/Unsubscribe Reporting

Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.

 


Statistics & Reporting

Email Open Reporting

You've created and sent the perfect email campaign, but how many people opened it and when? Our statistic information  tells you this and more.

From the statistics report, you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.


Link Click Tracking

See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration

As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking

Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".

Unsubscribe Reporting

See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.

Forward to a Friend

See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.

 


Contact Management Features

Full List Management

You'll always be compliant with spam laws and best practices thanks to our handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts

Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms

Easily create customized signup forms with your company's color scheme to add to your website.

Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

We can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.  *keep in mind, the more information you request in your subscription form, the less likely your website visitors will want to subscribe. We suggest only asking for the information that you consider "necessary".*

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details

Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts

Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.

 

One-Click Unsubscribe Links

Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws. Unsubscribers will automatically be removed from your contact list, and will not be e-mailed again.

Powerful List Segmentation

Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.

 

Secure contact List

All of your contacts are stored on industry-standard data servers housed with some of world's largest and most reliable ISP's. Whenever we ask for sensitive information (such as credit card details, e-mail addresses, etc) we use 128-bit secure sockets layer (SSL) technology to protect your data. This is the strongest, most trusted form of security for web sites available today.

Also, we will never, ever send any emails to your email list. The only emails your subscribers will receive, are the ones you send them.

 

 

You Can even take your subscriber email list with you if you want to Cancel?

It's easy to export your email subscriber list into a text file which you can import into other applications. If you'd like to cancel you also have the option to delete all data related to your account including your email list, email messages and statistics.

 

 

 


CAN-Spam Compliance Features

One Click Unsubscribes

Our "Unsubscribe Link" in your email campaign makes it easy to remove unwanted contacts from your contact list which is also required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Contact Details in Footer

Our Email Marketing software allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

 

 

 

 

Automatic Bounce Handling

Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.

 

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

 

 

 

 

 

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